A robot being dropped into a black box with a Google logo on it. Generated with DALL·E 3

Out with the Old SEO: What Happens When LLMs Become Part of the Search Algorithm

Stian Pedersen
14 min readOct 24, 2023

When Google became a massive source of traffic back in the 1990s, it gave birth to the art of Search Engine Optimization (SEO). In the battle for attention and the top spots for the most high-traffic keywords, the SEOs (and I count myself among them) started gaming the search algorithms.

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Stian Pedersen

Prompt engineer with marketing background. Writing about AI and marketing. Former poker pro. Recovering self-help junkie. Homebrewer.