A robot being dropped into a black box with a Google logo on it. Generated with DALL·E 3

Out with the Old SEO: What Happens When LLMs Become Part of the Search Algorithm

When Google became a massive source of traffic back in the 1990s, it gave birth to the art of Search Engine Optimization (SEO). In the battle for attention and the top spots for the most high-traffic keywords, the SEOs (and I count myself among them) started gaming the search algorithms.