An SEO focused on speed. Generated by DALL·E.

Site Speed Is Overrated In SEO

Chasing site speed can be a dead end. Here’s why — and what you gotta focus on instead.

Stian Pedersen
Better Marketing
Published in
7 min readDec 5, 2023

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Think fast: Is site speed the crown jewel of technical SEO? Not quite. As our tech improves for every year that passes, speed becomes less important. It’s high time to stop chasing milliseconds and start seeing the bigger picture. We’re about to explore how SEOs…

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Prompt engineer with marketing background. Writing about AI and marketing. Former poker pro. Self-help junkie. Homebrewer. AI-assisted, never AI-generated.