Site Speed Is Overrated In SEO
Chasing site speed can be a dead end. Here’s why — and what you gotta focus on instead.
Published in
7 min readDec 5, 2023
Think fast: Is site speed the crown jewel of technical SEO? Not quite. As our tech improves for every year that passes, speed becomes less important. It’s high time to stop chasing milliseconds and start seeing the bigger picture. We’re about to explore how SEOs…