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The Self-Help Trap: Feeling Better vs. Being Better

Stian Pedersen
4 min readOct 23, 2023

The self-help industry has nailed down the art of selling you a moment — a feel-good, “I can conquer the world” moment. But what happens when that moment fades? Did anything really change?

You dive back in, searching for another hit, another book, another guru. It’s pure mental masturbation: it feels good for a moment, but it’s not the transformative experience you were aiming for.

When you turn to self-help, it’s driven by a feeling deep down that something’s gotta give. You reach out, hoping to grasp a lifeline.

More often than not, that lifeline is a neatly packaged book with a neat title claiming to have all the answers to your exact problem.

But here’s the irony: it’s called “self-help”, yet you’re essentially seeking guidance from someone else’s penned experiences. The thing is, this industry is smart.

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Why Every Self-Help Book Feels Like Déjà Vu

They’ve perfected a business model that thrives on making you believe in your potential, but only if you have their guidance.

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Stian Pedersen
Stian Pedersen

Written by Stian Pedersen

I build generative AI systems. Marketing background. Former poker pro. Gambling industry veteran. Homebrewer. Dad. Death metal is best metal.

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