Every day, I log into a world where words are more about noise than meaning. Working remotely, my Zoom meetings and Slack channels are battlegrounds of verbalism where the war criminals are ‘Jargon Jack’ and ‘’Buzzword Betty. I’ve changed their names to protect the not-so-innocent, because I can’t afford to make enemies.
In our virtual meetings, Jargon Jack loves to spout SEO gibberish. “We need to…